Sector checklists

Healthcare

Clinic and health professional websites under the healthcare advertising regulation.

Who is it for?

Private health institutions and physicians, dentists, pharmacists, nurses, midwives, opticians and the professions listed in Law 1219 additional article 13 (clinical psychologists, physiotherapists, audiologists, dietitians, speech and language therapists, etc.). If you are unsure whether your profession is covered, ask the provincial health directorate. Websites cannot be opened in the name of pharmacies at all (Law 6197 Art. 24; Regulation on Pharmacists and Pharmacies Art. 43/2), so this list does not apply to pharmacies.

Promotion channels

No paid, sponsored or boosted listings on search engines or social media; keywords used also follow the regulation. Health facilities may run compliant sponsored promotion during the first month after opening.
Required Sağlık Tanıtım Yönetmeliği · Art. 5/1-i, j ↗
No promotion by phone, SMS, email or messages without the person's knowledge and consent.
Required Sağlık Tanıtım Yönetmeliği · Art. 5/1-k ↗
No content steering people to a specific physician or facility (e.g. via free check-up or consultation offers).
Required Sağlık Tanıtım Yönetmeliği · Art. 5/1-f, g ↗

Patient images and before–after photos

Explicit consent is obtained from the patient (or parent/guardian) for patient images; the regulation's Annex-1 consent form may be used in writing or electronically. No payment, discount or gift may be given in return for consent.
Required Sağlık Tanıtım Yönetmeliği · Art. 7/1-b, d ↗
Patients can see images before publication and withdraw consent at any time; withdrawal requests are handled immediately.
Required Sağlık Tanıtım Yönetmeliği · Art. 7/1-c ↗
No retouching, filters or misleading make-up on images.
Required Sağlık Tanıtım Yönetmeliği · Art. 7/1-e ↗
Before–after images are taken in the same setting and conditions; the procedure date and photo dates are shown.
Required Sağlık Tanıtım Yönetmeliği · Art. 7/1-f ↗
It is stated whether an image belongs to a real patient or is quoted, and if quoted, its source.
Required Sağlık Tanıtım Yönetmeliği · Art. 7/1-g ↗
No images from during an intervention or surgery and no images of intimate areas.
Required Sağlık Tanıtım Yönetmeliği · Art. 7/1-h, ı ↗
Images carry, in easily readable form, the mandatory Turkish warning that results of every surgical or interventional procedure vary from person to person and that a detailed opinion from your physician is advised beforehand. Mandatory for promotion aimed at Turkey; the exact Turkish wording is in the regulation.
Required Sağlık Tanıtım Yönetmeliği · Art. 7/1-k ↗
Image posts are closed to comments, likes and re-shares, and are not published as sponsored or paid content.
Required Sağlık Tanıtım Yönetmeliği · Art. 7/1-ğ, j ↗

Patient rights and data

If forms ask for health information, it is processed in line with KVKK and the Regulation on Personal Health Data; the general data protection checklist is also complete. Health data is a special category of personal data; ask for it only if truly needed.
Required Sağlık Tanıtım Yönetmeliği · Art. 6/2 ↗

This list is for information only, is not legal advice and has not been reviewed by an expert. The linked official text is what is binding.

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Sources

Regulation on Promotion and Information Activities in Health Services ↗ RG 12/11/2025 · 33075

Last checked: 20 October 2026

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How were these lists prepared?

Required: An obligation stated explicitly in a law or regulation.
Authority guidance: An expectation set out in the competent authority's guide or decision.
Recommended: Good practice in line with the purpose of the legislation.